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Five Beer Labels To Consider For Your Brews

If you own a small brewery or brew your own beer for friends and family, labeling your bottles can be a lot of fun. However, it can also be creatively challenging to decide which kind of label you want. To inspire yourself, look at a few award winning beer labels and consider using any of the following types of labels on your bottles:

1. Gift wrap style labels

Gift wrap style labels consist of bunchy paper that wraps round the entirety of the beer bottle. This wrapping can be over a traditional bottle tag, or it can comprise the entire label for the beer. If you make craft beer, this type of packaging sets aside your beers as individual, luxury purchases.

Whereas other microbrews may cost around $10 or $15 for a six pack, packaging like this clearly identifies your brew as something special. Whether you bottle it in large bottles for two people to share or in regular 12-ounce bottles, this type of label says the beer is worth more.

2. Gift tags

Gift tag labels consist of a small tag and an elastic or twine loop that slips over the neck of the bottle. These tags are the perfect accompaniment to gift wrap labels. Imagine plain, white gift wrap and a simple yet sophisticated gift tag. Homebrewers love these tags as they can be reused for multiple bottles of beer.

3. Full sleeve label

Like a gift wrap style label, full sleeve labels fit over the entire bottle. However, rather than fitting like loose wrapping, they adhere firmly to the sides of the bottle. These labels can go right from the very bottom of the bottle to the very top, just underneath the lid.

Traditionally, full sleeve labels are the purview of alcopops, and this is because, makers of these drinks are not worried about showing off the color of their concoctions. Brewers, in contrast, want to show off the rich amber or golden colors of their beers.

If you want a full sleeve label cut it off just below the neck of the bottle so that you can see a splash of your brew on the top.  

4. Text and Shapes

To show off their beers, most brewers – from large scale producers of domestic lagers to home brewers – use conventional rectangular labels that cover the middle third of the bottle. This traditional shape is the ideal size to showcase a range of brands, logos or text.

However, if this style of label bores you, you can ditch the rectangles and get a label that just has text or shapes on it. Your specially cut labels can consist of the name of your beer, or they can be a special shape.

If you are a home brewer who only makes a few batches of beer per year, you probably have time to stick odd-shaped labels onto your beer. However, if you run a big brewery, you want to think carefully about how much time you want to devote to sticking on labels. If you have semi-delicate labels with lots of edges and corners, you may not be able to automate the labeling process and as a result, may have to devote lots of payroll hours to the task.

5. Blank Labels

Blank labels make virtually no sense for a brewery owner, unless you want extra versatile labels for small experimental batches. However, they may be the perfect type of label for a small homebrewer. You can simply buy a roll of blank labels, and you can write dates and details on them, as you make and name your beers.

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