Pages Navigation Menu

food truck

4 Ways To Attract More New Patients To Your Dental Practice

If your dental office is not as busy as it should be, it’s probably because you don’t have enough patients. The only way to grow your practice is to continuously keep adding new patients, but you might not know how to do this. Through your website and the right marketing techniques, you may be able to achieve this goal, and here are four ideas that might help you with this.

Optimize Your Website for Mobile Devices

According to Entrepreneur, using mobile devices to access the Internet is the new norm. If your website is not set up properly for this, consumers will have problems accessing the information. The marketing company that handles your website maintenance can optimize it for mobile devices, and this will make it easier for people to learn more about your business while using their mobile devices. Be sure to speak with a dental website design professional to keep your website in good shape.

Run a Promotion

Running promotions is a great way to stir up new patients, and you can do this by using mailings, social media sites, or your website. Promotions are generally offered to new patients only, and it is the perfect way to get new people through your doors. Currently, around one in three dentists use promotions of some kind for this purpose and many find success in it.

When you run a promotion, people that need dental work might be more apt to choose your office because of the money savings they will experience. You can use any type of promotion you would like, and here are some ideas:

  • Free x-rays and exam
  • $100 off any dental procedure
  • Free teeth whitening services

If you can reach people that need dental work, you might be able to persuade them to your office by offering a deal like this. Keep in mind that when you get a new patient in for services, you must provide services that will keep them coming back. If you do this, you may end up with long-term relationships with these patients, which are the type of patients you need the most.

Create a Referral Program

One important aspect of the profitability of your business is keeping your current patients coming for routine services. You can do this by:

  • Providing quality services
  • Offering a friendly, comfortable atmosphere
  • Sticking with your schedule and appointment times
  • Keeping up with new dental trends and technology

Another way to do this is by offering a referral program to your patients. While promotions are designed to attract new patients, referral programs are designed to:

  1. Also attract new patients
  2. Reward your existing patients
  3. Encourage your existing patients to return

A referral program simply means that you will give your existing patient something if he or she recommends a person that comes in for an appointment.

You may want to offer the existing patient free teeth whitening services or a certain dollar amount off his or her next dental visit. You can offer anything you choose, and this might be enough to convince your current patients to recommend your office to friends and relatives.

Optimize through Search Engine Optimization (SEO)

SEO is a proven strategy for attracting people to websites. While the work behind SEO is somewhat complex, its main goal is to make a website land on the first page of results on search engines. Studies show that only 5% of people view pages found on the second page of search results. Because of this, you could boost the number of visits to your website simply by incorporating SEO into your site.

Finding techniques that work will help you increase the number of patients you have, and this will help you make more money. If you need help with any of these methods, contact a marketing company today.

Leave a Comment

Your email address will not be published. Required fields are marked *